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Marketing & Audience Engagement
Branding
To commemorate our 100th volume, I championed the creation of branded merchandise featuring our logo and the tagline “Celebrating 100 Volumes of Student Voice.” I designed quarter-zip sweatshirts through Custom Ink, which were later worn by students at the 2025 JEA/NSPA National High School Journalism Convention in Philadelphia. This initiative not only strengthened our publication’s identity but also provided a tangible way for us to represent Imua on a national stage.
Public Relations
This year, we introduced two new public relations roles to enhance audience engagement. As Editor-in-Chief, I collaborate with PR coordinators to develop creative strategies for outreach. For instance, we organized “Talk Stories” with administrators and faculty to generate article ideas and foster stronger connections within our school community. Additionally, we planned interactive initiatives such as an event where students could trade an article idea for candy and distributed surveys to gauge student interests.
Social Media & Online
I have actively advocated for diversifying our media presence to better promote our work. Our website features engaging activities like interactive polls, crossword puzzles, and word searches to increase student involvement. On Instagram, I work alongside our social media editors to refine our engagement strategy. By analyzing interaction metrics, we identified video content—particularly reels—as the most effective medium, prompting a shift toward producing more video-based content. Additionally, frequent collaborations with our school’s official Instagram account have expanded our reach, allowing our work to connect with alumni and families.
Funding
Fortunately, Imua receives financial support from a school endowment, which helps cover many of the costs associated with running our publication.
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